The Citrix TCPA settlement refers to a case where Citrix was accused of violating the Telephone Consumer Protection Act (TCPA) by sending unsolicited text messages to consumers for promotional purposes. The settlement involved Citrix paying $2.3 million to the plaintiffs' class, comprising of individuals who received the unsolicited text messages. Additionally, Citrix agreed to modify its policies on text message marketing and obtain express written consent from consumers before sending them promotional messages. The settlement also mandated Citrix to use a third-party vendor to monitor its compliance with the new policies. The case is an example of the legal risks associated with unsolicited text messages and highlights the importance of obtaining explicit consumer permission before engaging in text message marketing.
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